Upcoming Trainings
Below are our upcoming shelter and rescue staff training opportunities, including live webinars, self-paced e-learning courses, and Townhall events. We continuously add new training and education opportunities to this page, so check often for the latest information. Opt-in to our emails to ensure you receive updates for future offerings.
Engage Your Community with Grassroots Marketing
April 23, 2024 6:00 PM Eastern Time
Marketing and communications play an essential role in building support for your shelter or rescue within your community, and it often needs to be achieved with minimal resources.
Join us live for our expert-led discussion on how to "Engage Your Community with Grassroots Marketing" on Tuesday, April 23 at 6pm ET. In this live discussion with industry experts, we'll explore what grassroots marketing is and how it applies to animal welfare initiatives. Attendees will learn strategies for cultivating support, mobilizing their local communities, and leveraging social media and other digital platforms to reach a wider audience.
Guests: April Peiffer, Community Programs Coordinator for Williamson County Regional Animal Shelter and Brandon Macz, PR and Social Media Specialist for Seattle Humane, will join to share about their grassroots marketing successes that have made a tangible difference for the pets in their care. They will also be joined by Jorge Richa, Senior Manager of Marketing Strategy and Community for Best Friends Animal Society, who will share his own insights from successfully engaging communities in other industries through grassroots marketing efforts and how that can apply to animal welfare initiatives.
Whether you're a seasoned animal welfare pro or just getting started, this webinar will equip you with the knowledge, tools, and inspiration to make a meaningful impact in your community through effective grassroots marketing.