Best Friends National Kitten Foster Campaign
Kitten season is just around the corner, and we want to help you prepare right now.
Through our national kitten foster campaign, Best Friends is urging the public to step up and save a life by signing up to foster kittens. This national campaign promotion kicked off February 1st, and includes a large-scale national ad, campaign landing page, national and local press releases, paid digital/social advertising in select markets, email series, national print PSA placements, and potential celebrity/influencer engagement.
By asking the public to sign up to foster now (ahead of the height of kitten season), organizations like you will have time to onboard and train new fosters so everyone is ready when the kittens arrive.
Network partner exclusive campaign benefits
As a Best Friends Network partner, we’re providing you with opportunities to increase your kitten foster base and save more lives.
We want to connect you directly with contacts who have expressed interest specifically in fostering kittens through our public campaign. *See below for more information. The deadline to register to receive foster contact information has closed.
As part of the campaign we are providing access to a robust marketing toolkit full of campaign resources to help you recruit your local community members to foster for your organization. This toolkit includes social and digital graphics, sample social and email copy, a printable flyer, and more! Use the materials as-is or customize them with your organization’s logo.
Kitten Foster Pro-Tip of the Week
Been at this awhile? It’s never too late to revisit your protocols.
- Check out this great spotlight that highlights re-examining medical protocols with a few of the most-knowledgeable people in the field.
Kitten Foster Program Resources
We’ve compiled a list of resources for organizations looking to start or enhance their kitten foster program. Check them out below:
Best Friends experts share more tips on preparing for kitten season, program spotlight
Community Cat Programs Handbook, Ch. 24 – Saving Kittens
How to help orphaned kittens with the Kitten Lady, Saving America's Pets vlog
Kitten Minute: neonatal care video series
Kitten programs 2.0 part 1: Re-examining medical protocols for neonates, program spotlight
Kitten programs 2.0 part 2: Bringing up (a neonatal) baby, program spotlight
Kitten season is coming!, Best Friends Podcast
Medical Care for Kittens Playbook
Sample Kitten Protocol - Cat World
What to do if you find kittens, infographic
*The information to be shared is limited to contacts gathered through the national kitten foster campaign only. Participating Network partners (those who have filled out the form above) and potential fosters will be matched based on zip code. Therefore, contacts may be shared with multiple organizations within a designated zip code radius, and conversely, not every zip code may have contacts who have signed up to participate.