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    2. Marketing & Communications
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    Marketing & Communications

    Having the ability to communicate effectively to your community is critical to getting pets adopted and in homes. Whether you are looking for social media tips, help writing animal bios, ideas for marketing campaigns, or guidance on how to hold an adoption event – you'll find it in our marketing and communications resources. 

    Events

    • How to Host a Vaccine Clinic
    • How to Start a Pet Food Pantry
    • Pet Food Drive: How to Organize One

    Marketing

    • Adoption & Foster Campaign
    • Foster Win Campaign
    • Local Media Tips
    • Marketing and Adoption Tool Kits
    • Marketing Made Simple
    • Pet Profiles: How to Write Animal Bios to Get Your Adoptables Into Homes
    • Tips on Photographing Dark-Colored Animals
    • Tips on Photographing Animals with Special Needs
    • Tips on Shooting Videos of Adoptable Animals
    • The Best Friends Podcast
      • Increasing Adoptions with Effective Marketing
      • Telling Great Stories to Save Lives

    Basic PR Strategies 

    • Tools to help you write Op-Eds 
    • Video Series
      • Spokespeople & Talking Points
      • Releases, Alerts, and Briefs (Oh My!)
      • What makes a good story?
      • Pitching Your Story
      • Become a Media Resource
      • The Art of the Pivot
      • Communicating No Kill
      • Pets & TV

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    Best Friends Animal Society

    We will reach no-kill in this country by 2025.

    Best Friends, a 501(c)(3) nonprofit organization, operates the nation’s largest sanctuary for homeless animals; provides adoption, spay/neuter, and educational programs.

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    As seen on National Geographic’s DogTown and the CW’s Dog Town USA. And the inspiration behind the critically acclaimed film, The Champions.

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    As a nonprofit working every day to save homeless pets, Best Friends has been named to Fast Company’s top ten “World’s Most Innovative Companies” for using data to revolutionize how we save the lives of cats and dogs.

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