National Big Dog Campaign Marketing and Media Training

During this webinar, you’ll learn how to get the most out of your participation in the Best Friends National Big Dog Campaign. Our marketing and media experts review the elements of the campaign marketing toolkit, and give you tips and tricks for engaging local media into your campaign promotion. You’ll leave the webinar with all the tools you need to get more big dogs adopted and into foster homes.

Resources

Marketing

• Big Dog Campaign Page
• Big Dog Campaign Marketing toolkit
• Canva
  • Video tutorial for overlay graphics using Canva

Big Dog Resources

• Consumer adoption survey, The Best Friends podcast
• How to help big dogs in shelters, Saving America's Pets vlog
• Innovative Ways to Work with At-Risk Dogs, townhall
• Making the leap: How to feel more at east with reduced-price or fee-waived adoptions, program spotlight
• Proven Lifesaving Strategies for Big Dogs, playbook
• Successfully Marketing and Adopting Hard-to-Place Pets, townhall
• Unicorn Foster Squad, The Best Friends podcast
• You Asked the Potential Adopter What?, editorial