Proven Strategies

Woman in pool with brown pit bull dog to her right

Moving Beyond Bias with CARE 2.0

Best Friends CEO Julie Castle and James Evans of CARE continue the discussion on diversity, equity and inclusion in animal welfare.

We experienced a technical difficulty at the beginning of the town hall that resulted in an incomplete recording. We apologize for the inconvenience. Please watch this Maya Angelou video which we played as an introduction to James' and Julie's conversation with José. It will provide helpful context and inspiration for the valuable discussion that followed.


James Evans

James Evans

President of CARE (Companions and Animals for Reform and Equity)

James is a multi-awarding winning creative strategist and leader with 25+ years of experience developing relationships between organizations and their constituents. His expertise has been utilized across a diverse group of brands, both non for profit, and for profit. Specific brand experience includes: Timberland, Disney, The Mills Corporation, NAACP, Baltimore Health Department, Maryland Health Department, Kennedy Krieger Institute, CVS Caremark’s Project Health, Safe Streets Baltimore and many other brands.

James and his team have initiated several programs, including the ground breaking Gulf Spay/Neuter Campaign and HSUS’ Pets for Life, which helped reshape animal welfare, while simultaneously advocating for more diversity and inclusion throughout the field. 

He has also played an integral part in AWO organization’s projects, including HSUS’ Adopters Welcome, Outdoor Cats Research, Stop Puppy Mills and Spayathon, as well as Best Friends Animal Society’s Outreach Action Team, Maddie’s Fund, and SPCA of Texas’ Let’s Fix This Campaign.

Julie castle holding a muted tortie cat

Julie Castle

CEO, Best Friends Animal Society

Julie Castle was born and raised in Bountiful, Utah, a descendent of pioneers and entrepreneurs. Following magna cum laude graduation from Southern Utah University, Julie was headed for law school when she happened to stop by Best Friends while on vacation. The sanctuary, the no-kill ethic and the vision of the founders had a profound effect on her and inspired her to trade her lawyerly ambitions for a low-paying job as employee number 17 at Best Friends.

As the organization grew, in 2000, Julie went on to lead No More Homeless Pets in Utah, a statewide no-kill coalition led by Best Friends comprising 166 rescue organizations, animal control agencies and veterinarians. During her six-year tenure, shelter deaths were reduced by 50% statewide and Utah now has more no-kill communities than any other state in the country. Julie took on leadership of the organization’s fundraising efforts in 2014 and in subsequent years, fundraising grew by 48% to $130 million and membership grew by 30%. Over the years, Julie has championed the concept of organizations and municipalities joining forces to tackle the killing of dogs and cats in shelters. She organized the design, groundwork and coalition-building for NKLA (No-Kill Los Angeles), an initiative that brought together the city of L.A. and more than 130 organizations. Launched in 2012, NKLA led L.A. from a save rate of 56% to 87% by the end of 2017. In 2016, Julie put a stake in the ground on behalf of Best Friends to take the entire country to no-kill by 2025. The NKLA initiative and Utah coalition are serving as groundbreaking and sustainable models for Best Friends’ lifesaving efforts.

In 2017, Julie was appointed to the position of Best Friends CEO, the first woman to lead a major national animal welfare organization. In 2018, she was celebrated by InStyle magazine as one of 50 Badass Women “who show up, speak up and get things done,” and in January 2019, she was selected by as one of “18 Women Who Inspired Us in 2018.” Recognized as a leader and voice of the national no-kill movement, Julie lives with her husband, Gregory, in Utah, where they run marathons and hike in southern Utah's red-rock wilderness. Julie also enjoys restoring historic homes, is an avid gardener and owns a pizza joint in Kanab, Utah.



  • "Changing the Color of Our Movement" by Julie Castle
  • Best Friends Symposium
  • Roadblock-Free resources 


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