Fundraising

Looking to increase your organization’s revenue in order to expand your lifesaving programs? Whether you are new to fundraising or looking to improve your current fundraising tactics, these resources are designed to help you build a successful fundraising plan, increase your donor base, and learn which digital tools can maximize your fundraising efforts.  

   VIDEOS & WEBINARS & ONLINE COURSES

• Best Friends Town Hall
  • Rock Solid Fundraising: Strengthening Your Financial Foothold
• Online Courses
  • Finance and Fundraising: Two Sides of the Same Coin
  • Fundraising Fundamentals
• The Best Friends Podcast
  • Fundraising During COVID-19
  • Pivot on a Dime to Make a Buck
  • Telling Great Stories to Save Lives
  • The Art of Storytelling for Year End Fundraising
  • The Rachael Ray Save Them All Grants
  • When the Budgets Get Tough, the Tough Get Going
• Webinars
  • 2018 Grants and Foundations Webinar Series
  • 2019 Animal Shelter Fundraising Webinar Series
  • Are Grants the Solution - What it means to be a "grant ready" organization
  • Capital Campaign 2.0
  • Digital Communication Panel Webinar
  • How to Run a Digital Year-End Campaign
  • How to Write a Winning Grant - Best Practices for Crafting a Proposal
  • Relationship Building through Stewardship
  • Researching Grants How to Find Foundations (Part 1)
  • Researching Grants How to Find Foundations (Part 2)
  • Shelter Leadership Finance & Fundraising Panel 
  • The Importance of Cultivating Foundation Partnerships
  • Unleashing the Power of Planned Giving
  • Workplace Giving How YOU can raise money through companies and their employees!

DOWNLOADABLE PDFs, PLAYBOOKS, & SOPs

• Amazon Wish List Playbook
• Fundraising for Municipal Shelters Playbook
• Digital Fundraising Playbook Series
  • Digital Fundraising Overview Playbook
  • Business Continuity in a Digital Program Playbook
  • Choosing Images for Digital Fundraising
  • Choosing Technology to Support Animal Welfare Nonprofits and Nonprofit Allies of Municipal Shelters
  • Creating a Compelling Website Giving Experience 
  • Email Marketing Basics
  • Ensuring Email Deliverability 
  • Facebook Fundraising Playbook
  • How to Make Meaningful Social Content on Any Channel
  • Instagram Playbook
  • Managing Negativity Playbook
  • Planning a Multi-channel Campaign Playbook
  • Revamping Your Website
  • Top Six Metrics That Matter in Digital Fundraising
  • Writing an Effective Email Appeal

ADDITIONAL RESOURCES & INFORMATION

• Animal Shelter Fundraising: Turning Ideas into Action
• Animal Shelter Fundraising Ideas
• Community Foundations
• Insurance for Animal Welfare Organizations
• Kitten Shower Guide
• Sources of Financial Aid
• Virtual Kitten Shower Guide
• Program Spotlights
  • End-of-Year Fundraising Tips
  • Going digital to seek out donors: 7 ways to prepare for adding the latest technology to your fundraising tools
  • Harnessing the Power of Story to Benefit your Bottom Line
  • Leading with Gratitude: Planning for Successful End-of-Year Fundraising
  • Staying Nimble and Solvent through the Pandemic
  • Virtual Fundraising Efforts Prove Successful for Network Partners