The Best Friends Podcast Episode 86
Every industry, including animal welfare, uses jargon - the terms and acronyms familiar to those working within the field but often leaves everyone else scratching their heads. The alphabet soup of acronyms and technical language can confuse the public and makes saving lives more difficult.
Best Friends recently conducted a research project to understand better the public’s knowledge of and affinity for the myriad terms used around cats and cat issues. What did we learn?
This week we're joined by Best Friends marketing manager Amy Dávila Sánchez who breaks down the research results.
Click here to check out all the episodes from the podcast.
Resources from this episode- At risk animals playbook
- Research Underscores Need to Use Broadly Understood Language
- Community Cats Programs: Looking Back on Past Successes, Charting a New Future
- Need Data to Support Community Cat Programs?
- Community Cat Programs Handbook
- To Return-to-Field or Not Return-to-Field
- The Dilemma of the Friendly Outdoor Cat
- The Collective Impact of Community Centered Lifesaving
Guest this week
Amy Dávila Sánchez
marketing manager for strategic initiatives, Best Friends Animal Society
As the marketing manager for strategic initiatives at Best Friends, Amy Dávila Sánchez focuses on gathering insights and building strategies and activation plans that support lifesaving for critical populations like community cats and kittens. Amy also leads initiatives that drive increased engagement with multicultural communities and audiences.
Her passion for animals started at a young age while living in Puerto Rico. Her family home was known to neighbors as the house that would take in homeless pets, spay or neuter them, and find homes for them through informal networks of friends and families. She learned to bottle-feed kittens before she learned to ride a bike (and before there was YouTube).
Amy lives with her partner, Spencer, two rescued dachshunds, Guacamole and Madden, and two rescued cats, Filiberto and Oso. When not building strategies to save animals, Amy loves to travel, cook and hike.
Episode Transcript