Proven Strategies

woman in a group holding cat with cat toy

Engage Your Community with Grassroots Marketing

Marketing and communications play an essential role in building support for your shelter or rescue within your community, and it often needs to be achieved with minimal resources.

In this live discussion with industry experts, we explore what grassroots marketing is and how it applies to animal welfare initiatives. You will learn strategies for cultivating support, mobilizing your local communities, and leveraging social media and other digital platforms to reach a wider audience. 

Moderator: Katelyn Durkin, Manager, Network Partner Relations, Best Friends Animal Society


  • April Peiffer, Community Programs Coordinator, Williamson County Regional Animal Shelter
  • Brandon Macz, PR and Social Media Specialist, Seattle Humane
  • Jorge Richa, Senior Manager of Marketing Strategy and Community, Best Friends Animal Society

Whether you're a seasoned animal welfare pro or just getting started, this webinar will equip you with the knowledge, tools, and inspiration to make a meaningful impact in your community through effective grassroots marketing.