The ABCs of Marketing Strategy in Animal Welfare Webinar
Developing and implementing a marketing strategy is an essential part of any organization’s success, but creating a thoughtful, cohesive marketing plan often eludes nonprofits. While strategic planning can feel overwhelming, there are some very simple techniques and tips you can use to map out an effective plan and create some marketing magic. In this session, we’ll discuss how to identify your organization’s marketing assets and how to incorporate your board and volunteers into marketing efforts. Plus, we’ll walk through some exercises to help you focus your time, ideas and budget to increase engagement and donations.
Presenter: Nicole Krug - Founder & Digital Marketing Strategist, Social Light