Research & Data

Tabby cat lying on orange bench with zebra striped blanket

Consumer Adoption Survey

Our 2021 Lifesaving Dataset revealed that over the last year, adoptions did not keep pace with the increase in dog and cat intake. In order to determine why this occurred and how to increase adoptions, Best Friends Animal Society commissioned a survey by The Tarrance Group. Through the survey, we gathered insights from 856 individuals who considered acquiring a pet or who did acquire a pet in the past 12 months. Key results of the survey can be found below, as well as a link to the full survey analysis.

Consumer Adoption Survey page 1


Consumer Adoption Survey page 2

For more information on the survey and how to use the insights to maximize adoptions, check out the Consumer Adoption Survey episode of The Best Friends Podcast.

Download the full survey analysis