Marketing & Communication

Events

• Pet Food Drive: How to Organize One

Marketing

• Pet Profiles: How to Write Animal Bios to Get Your Adoptables Into Homes
• Local Media Tips
• Marketing and Adoption Tool Kits
• Marketing Made Simple
• Foster Win Campaign
• Tips on Photographing Dark-Colored Animals
• Tips on Photographing Animals with Special Needs
• Tips on Shooting Videos of Adoptable Animals

Basic PR Strategies 

• Video Series
  • Spokespeople & Talking Points
  • Releases, Alerts, and Briefs (Oh My!)
  • What makes a good story?
  • Pitching Your Story
  • Become a Media Resource
  • The Art of the Pivot
  • Communicating No Kill
  • Pets & TV
• Tools to help you write Op-Eds