Save Them All FAQs
Why is “Save Them All” Best Friends’ call to action?
Best Friends takes a positive approach to lifesaving – and to communicating. We seek to lead people by their compassion and their hope, rather than their anger or guilt. We seek to empower people by focusing on what they can do to help. And in that vein, we also concentrate on what we want with "Save Them All", rather than using negative language to explain what we don't want in the phrase "no-kill". You will see both “Save Them All” and “no-kill” used by Best Friends in various contexts, but more often, we will try to rally people around a positive – “Save Them All” rather than a negative.
From a marketing perspective, the simplicity of the Save Them All call to action has tested as an effective way to communicate the ultimate goal of saving every pet in every shelter who is healthy or treatable.
How does Best Friends define no-kill?
At Best Friends, and in many animal welfare organizations throughout the country, euthanasia is defined purely as an act of mercy. Euthanizing a pet is considered only when veterinary and/or behavioral experts have determined that an animal’s condition is untreatable and the animal has little or no chance of recovering an acceptable quality of life.
The no-kill movement started as a radical notion, but today it is becoming mainstream. The goal is to correct our collective failure to value and protect the lives of homeless pets — lives that matter.
Those dedicated to no-kill want to end the killing of healthy and adoptable animals in shelters. To be considered no-kill, a community should be saving 90 percent or more of the animals it takes in. There are slight exceptions to this rule, but 90 percent is the no-kill benchmark.
Why do the Network Partner marketing materials say “Save Them All”? In my community, we just can’t save them all yet.
Save Them All is the Best Friends’ call to action, representing our commitment to working with groups like yours to save the lives of dogs and cats all across the country. There are still nearly 5,500 dogs and cats killed every single day in shelters around the nation, just because they don’t have safe places to call home. This does not include animals who die naturally in shelters or who are humanely euthanized because of incurable injury or disease. There are nearly 5,500 killed every day who are either healthy or treatable. So there is a lot of work left to do for us all. But the goal is to Save Them All. It’s not a statement about what’s already been done. It’s a statement about what together, we will do. And a call for everyone who loves pets to join us.
If a community member asks what we mean by “Adopt to Save Them All” on the summer marketing materials, how can we explain that?
Presently, around two million dogs and cats are killed in shelters each year across the country. No one person can save all of them. But when each person does something to help – for example, adopt – then together, we can Save Them All. There are many things a person can do for homeless pets. They can donate to Save Them All, they can volunteer to Save Them All, and yes – they can Adopt to Save Them All. It’s important for adopters to know that by adopting, they’re doing more than getting a great pet. They’re being part of the solution.