Adoption Promotions

Adoption Promotions

Throughout the year, Best Friends hosts adoption specials and promotions at Best Friends Animal Sanctuary and in our local program cities of Los Angeles, Salt Lake City, New York City, and Atlanta. These promotions are designed to give every pet get the best chance to find a home — and Best Friends Network partners are invited to participate. Reduced fee promotions can help increase adoptions!

Why partners should participate:

  • In 2016, Network partners found homes for 29,558 dogs and cats through Best Friends national adoption promotions.

  • You could win up to $1,700 for participating in an upcoming No More Homeless Pets national promotion!  It's simple: just participate in the promotion, stay up to date on monthly reporting, and turn in your post-promotion report. Winners will be chosen based on number of adoptions during the promotion. Click here for full terms and conditions.

  • All participating partners receive our pre-printed professional marketing materials — flyers, posters, kennel tags and downloadable social media graphics — that will catch adopters’ eyes. Flyers and graphics can be customized so you can add information about your organization, adoptable animals and more. Discover the reasons behind using the materials we have developed for you in this Consistent Messaging Document.
  • Your organization will attract national attention through use of our Best Friends advertisements, many of which feature our celebrity supporters!

Give Love

February 1-14, 2017
$14 Adoptions


Cat Adoption Promotion

June 1 - 30, 2017
$10 cat adoptions
Save Them All Summer

Independence Day Promotion

July 1 - 4, 2017
$17.76 adoptions
Save Them All Summer

August Adoption Promotion

August 1-31, 2017
$20 adoptions
Save Them All Summer


To participate in national adoption promotions, your organization needs to be an approved No More Homeless Pets Network partner. If your organization is not yet a Network partner, please click here to apply. 

Participants in national adoption promotions through Best Friends agree to:

  • Promote participation on their organization's website, Facebook page, and/or other applicable means of advertising during the promotion time frame, using the marketing collateral provided by Best Friends. Additionally, participants acknowledge that the marketing materials and logo should not be used out of context or outside of the set dates for this promotion. Learn the importance of consistent messaging and images.
  • Lower adoption fees to the promotion rate for all or selected animals (perhaps seniors, special needs animals, long-term residents, etc.) This is a requirement to participate in this promotion, as that is how it will be nationally advertised. You are not required to lower adoption fees for ALL animals, though we recommend doing so! 
  • Participate for the entire promotion period in accordance with Best Friends' guidelines.
  • Submit promotion report. Participants will receive an email after the promotion has ended with a link to a simple reporting form. Your general feedback on the promotion is sought, as well as your total adoption numbers during the promotion. This data is separate from the required, monthly data reports you submit to Shelter Animals Count.

As a Network partner, you can also access to free marketing tools, including foster promotional materials, adoption promotion templates, and more! Click here to gain access.

Click here to learn more about why Best Friends features “Save Them All” on all of the marketing materials, including why that messaging is effective.