News
More Than a Million Online Votes Cast So Far in Frontier Airlines' 'Denver's Favorite Animal' Campaign
February 20, 2007, 12:0AM MT
By Kathleen Stiny
And the Winner Is ... Denver's Favorite Animal to Be Announced February 25th in a Television Spot During the 79th Academy Awards
And the Winner Is ... Denver's Favorite Animal to Be Announced February 25th in a Television Spot During the 79th Academy Awards
DENVER, Feb. 20 /PRNewswire-FirstCall/ -- Denver's Favorite Airline has invited Frontier (NASDAQ:FRNT) fans to choose Denver's Favorite Animal in a new interactive marketing campaign -- and as the campaign moves into its fifth and final week, the polls have been busy.
Frontier Airlines said more than one million online votes have been cast so far in its "Denver's Favorite Animal" campaign, an integrated marketing initiative combining 13 different television spots airing in the Denver market, plus additional commercials posted on the popular You Tube video sharing website; an online Campaign Headquarters at www.frontierairlines.com, including a campaign blog with more than 116 pages of postings; a 14-minute podcast featuring a candidates' debate, which can be downloaded from the Frontier web site or from the iTunes Music Store; and an online campaign merchandise store that has sold more than 800 "press kits," featuring T-shirts, buttons and stickers for each candidate, to date.
Since the campaign began on January 21, Frontier said traffic to its website has increased 49.5 percent on a year-over-year basis.
The candidates are among the best-known of the signature animals appearing on the tails of Frontier aircraft and in the low-cost airline's television, radio, print and outdoor advertising. Frontier fans can learn about the candidates and their platforms, and vote for their favorites, by visiting Campaign Headquarters at www.frontierairlines.com. The polls close at midnight Denver time on February 24th, and supporters of the Frontier animals are encouraged to vote early and often.
The campaign, created by New York advertising agency Grey Worldwide, will continue through February 25th, when Denver's Favorite Animal will be announced in a 60-second TV spot during the 2007 Academy Awards(R) broadcast on ABC. The spot also will run simultaneously on the CBS, NBC and ABC late news programs in a three-network advertising "roadblock," to capture maximum attention from viewers in the Denver area.
Like Frontier's 2006 "Send Flip to Mexico" campaign, "Denver's Favorite Animal" is an interactive marketing initiative which has engaged Frontier fans in Denver and beyond by encouraging consumers to experience and participate in Frontier's "Whole Different Animal" brand. The "Flip to Mexico" campaign received a coveted Clio Award, from the world's most recognized international advertising competition.
The candidates for Denver's Favorite Animal, and their respective campaign platforms, are:
* Flip the Dolphin, who believes he qualifies as Denver's favorite
because of last year's successful effort to send him to Mexico.
* Grizwald the Bear, who promises free airfare, free back rubs and a free
all-you-can-eat buffet on every flight.
* Hector the Otter, who says (in Spanish) that he doesn't need a
political platform and prefers to go to the beach, and enjoy the
sunshine and a margarita or two.
* Jack the Rabbit, campaigning based on his humble upbringing as one of
36 children, who worked nights in a coal mine, graduated with honors
from CU, and who today volunteers at the local hospice and mentors
underprivileged children in his spare time, according to his campaign
biography.
* Larry the Lynx, who believes the campaign is nothing more than an
egotistical popularity contest and asks Frontier fans not to vote for
him and in fact, to not vote, period.
* The Penguins -- Joe, Jim, Jay and Gary -- who boast of the popularity
of their species, tout their singing talents and seek gigs at "your
next wedding, anniversary or Bar Mitzvah."
* Sal the Cougar, who proposes that Frontier fly only to the three most
exciting cities in the world -- Las Vegas, Hollywood and New York --
with departures every 20 minutes.
"It's been a tight race and we're looking forward to tallying the results and sharing them with fans during the Oscars," said Diane Willmann, Frontier Airlines director of advertising. "We hope Frontier fans everywhere, especially here in Colorado, have enjoyed seeing the animals duke it out to earn the distinct honor of being chosen as 'Denver's Favorite Animal.'"
About Frontier
Frontier Airlines Holdings, Inc. is the parent company of Denver-based Frontier Airlines, named "Best Low Cost Carrier" in the U.S. in December 2006 by the readers of Business Traveler magazine. Currently in its 13th year of operations, Frontier Airlines is the second largest jet service carrier at Denver International Airport, employing approximately 5,000 aviation professionals. In July 2006, Frontier ranked as one of the "Top 5 Domestic Airlines" as determined by readers of Travel & Leisure magazine. With 56 aircraft and one of the youngest Airbus fleet in North America, Frontier offers 24 channels of DIRECTV(R) service in every seatback along with 33 inches of legroom in an all coach configuration. In conjunction with Frontier JetExpress operated by Horizon Air, Frontier operates routes linking its Denver hub to 55 destinations including 47 destinations in 29 states spanning the nation from coast to coast, seven cities in Mexico and one city in Canada. Frontier's maintenance and engineering department has received the Federal Aviation Administration's highest award, the Diamond Certificate of Excellence, in recognition of 100 percent of its maintenance and engineering employees completing advanced aircraft maintenance training programs, for seven consecutive years. For more in-depth information on Frontier Airlines, please visit our website at http://www.frontierairlines.com/.
Source: Frontier Airlines
CONTACT: Joe Hodas of Frontier Airlines, +1-720-374-4504,
jhodas@flyfrontier.com
Web site: http://www.frontierairlines.com/